Here aA celebrates the textural beauty of the printed poster and flyer. There's something important in the art of presenting music to people that is lost in pure digital promo.
The great artwork by Kate Vickers for Psyklones Ballads Of The Nightshift has taken on a different feel in the printing process and we love the colours as they appear in print. From the artists point of view seeing their work take on a physicality brings it into reality and there is so much more going on with respect to putting on nights than just the night of the show.
Tom Clarke who has been creatively involved in aA for a few decades helped to bring the simplicity of the aA at the Star and Garter 19th May poster home. Stylistically simple text but we exchanged ideas of what we were presenting and how. These kinds of discussions and the eventual realisation of the idea in print are a big part of the enjoyment of doing things as doing things is what aA is all about.
From the perspective of being 23 years into this odyssey of musical presentation the physical prints of the nights provide a beautiful archive too.
